Chico and the Man: reviving the vinyl tradition in Beirut!

Diran Mardirian is the owner of Video Chico, a dvd shop that was established as a record store in 1964 by his father Katchik. It was once a mecca for vinyl collectors that continued to sell vinyl up until 1982 when the shop “shook off the dust of the Israeli invasion and switched to videos.” Now, after more than 30-years of serving the video renting community, Chico is aiming to once again be the mecca for vinyl sales in the region. Beats and Breath caught up with Diran, the man behind Chico’s success, on the eve of an interior renovation that would transform the place into a proper record store. (*Note: This was published in November 2013.)

Page 1 - photo credit: Jackson Allers© with Diran Mardirian (left) and DJ/producer Nickodemus checkin' the stacks at Chico in September 2013.

Page 1 – photo credit: Jackson Allers© with Diran Mardirian (left) and DJ/producer Nickodemus checkin’ the stacks at Chico in September 2013.

page 2 - photo credit: Jackson Allers© - shots at Chico

page 2 – photo credit: Jackson Allers© – shots at Chico

 

The crates at Chico - Photo credit: Jackson Allers©

The crates at Chico

 

NYC-based producer/DJ Nickodemus - diggin' at Chico's in Beirut. Photo credit: Jackson Allers©

NYC-based producer/DJ Nickodemus – diggin’ at Chico’s in Beirut. Photo credit: Jackson Allers©

 

The man behind Chico - Diran Mardirian (left) and DJ/producer Nickodemus.

The man behind Chico – Diran Mardirian (left) and DJ/producer Nickodemus.

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